Suguna, a poultry brand plans to open 500 outlets by the end of 2012-13 in the region of Tamil Nadu, Kerala and Karnataka. For this the company has join hands with Francorp. P. Rajan Mathews, Business Head, Daily Fressh, Suguna Poultry Farm Ltd, said: “Daily Fressh is the innovative venture of Suguna in franchised retailing of poultry and meat products in the most possible hygienic and clean offering in all forms such as fresh and frozen meat, ready to cook and ready to eat meat products with allied products such as spice mixes, herbs etc. Daily Fressh will create a new shopping experience for the poultry and meat lovers nearest to their home and create clean surroundings inside the cities. The association with Francorp will enable Suguna to create new shopping experience for the consumers.”
Gaurav Marya, Managing Director, Francorp opined: “According to the study India produces around three million tons of broiler meat and about 2.86 million tons of eggs annually and south India accounts for the majority of the total poultry production. I am elated to get associated with Suguna for its franchise expansion. The overall review and recommendation program will be provided to them with adept results.”
Suguna ranks among the top ten poultry companies worldwide. With operations in 11 states across India, it offers a range of poultry products and services.
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